New Gastropub, ‘That Bar’ Unveiled At Park Slope's 'The Montrose' Space
Originally published in the Patch on December 21, 2020
PARK SLOPE, BROOKLYN — Park Slopers might notice a new bar where The Montrose once stood on Fifth Avenue. The Fifth Avenue bar has a new name and a new menu, which owners revealed last week.
But fans of the bar shouldn't worry, the new spot isn't there because The Montrose has closed.
Owners of the Bergen Street corner spot have transformed their restaurant into a rebranded gastro-pub, now called "That Bar."
"We feel that we are indeed 'That Bar,'" co-owner Gene Gerovich said in a release. "That sports bar, That dinner spot, That hang-out bar, That celebration bar. We want to be 'That Bar' which evolves with the community, where each customer adds to the DNA of the place today and moving forward."
The new name comes along with a new menu and a manager who once worked at the "Windows on the World" restaurant on top of the original World Trade Center, Roberto-Cristofo Veltri, according to the release.
The updated menu features a rotating beer list, specialty cocktails "homemade pub grub" including an "everything bagel jumbo pretzel," a pulled pork sandwich and fish & chips.
The rebranded bar aims to be a "community spot" for events ranging from fundraising for nonprofits, sports viewing or student events, according to the release.
"We're looking forward to the future when we can roll out all our plans from DJs on weekends to events for groups small and large," Gerovich said. "Whatever 2021 holds, That Bar will be here for our community."
The rebranding comes as Park Slope's commercial corridor transforms this year following the coronavirus crisis, which brought record-closures to the street.
A total of 32 businesses have shut down on Fifth Avenue in the past eight months, but 37 have opened or are preparing to open, according to the Fifth Avenue Business Improvement District and a Wall Street Journal study of the street.