Park Slope Community Connects to the Arts at “That Bar” a New American Gastropub
In a perfect collaboration, hospitality and arts join efforts to bring optimism and revitalization to a Brooklyn community. “That Bar”, Park Slope’s redesigned bar and restaurant (corner of 5th Ave & Bergen St) has its outdoor dining area transformed by Curbside Canvas volunteer artists in an effort to unite the industries and community impacted by the pandemic.
Neighborhood Canvas Curbside Project, a grassroots effort, empowers local NYC artists to adopt restaurant and bar outdoor seating spaces as unconventional canvases during these unusual circumstances. At such times when many local industries have been hard hit by pandemic restrictions and public uncertainty, neighborhood businesses and activists find creative ways to come together, support each other and bring splashes of color back into their communities. That splash of color represents the recovery of small business. Now a vibrant mural projects the feelings of joy and celebration in the area.
Just prior to the mural installation, owners of “That Bar” (located at 47 5th Ave.) took a leap in rebranding amid the coronavirus pandemic - now with a new identity to better meet Park Slope’s demand.
“That Bar” (formerly The Montrose), located just beside Barclays Center has been a long standing go-to spot for pre-concert entertainment, sporting events, and an official partner of Modelo's Bar Network, making them an official partner of the Brooklyn Nets. With the current cancellation of large scale events, That Bar was inspired to reemerge into the new industry landscape, repositioning itself as an American gastropub with the addition of a full food menu. The upbeat curbside mural depicts the restaurant’s new identity with cheerful people, food, drinks, sports, music and fun.
Gene Gerovich, one of That Bar’s owners says of the mural, “We’re listening and responding to the community, and it’s incredible to see the response in return. This mural, artists’ time and dedication, is just one example of the love and support we have received. We hope everyone stops over to check out the art.”
This joint effort exemplifies the community’s resilience and recovery. The art sector has also felt the consequences of the Covid pandemic where the public is apprehensive about attending indoor galleries and so has adapted by bringing the art outdoors. Evident by attention from passersby, patrons, and art lovers with photos taken and shared over social media, the new addition art piece generates an overall positive vibe. While bringing visual appeal to restaurants and bars and giving artists a platform to showcase their work and creativity, the most meaningful aspect of this transformation is the way it brightens and re-energizes the neighborhood.
About “That Bar”
That Bar, an American gastropub restaurant located in New York City’s Park Slope (47 5th ave. Brooklyn, NY 11217) offers a fun comfortable atmosphere combined with outstanding food, drinks, music, sports, games, and events. That Bar aims to “raise the bar”. For memorable experiences. For food. For community.
Visit at https://thatbarparkslope.com/
About Neighborhood Curbside Canvas Project
To support Curbside Canvas Project, visit at https://www.curbsidecanvas.com/